A web typography learning game
“If it’s ‘out there’, don’t we own it?”
Well, it depends. To claim a ‘level of distinctiveness’, it’s usually down to time, and the rule of thumb is seven years. Use a logo for that amount of time, consistently, that people can see and recognise and you begin to establish some ownership of that idea. There are certain ways around this, usually for global brands that can establish a new ‘look’ quite fast. British TV channel, Channel Four, were initially faced with issues because on paper, ‘channel four’ is a generic name, so inherently hard to register. But they were granted an exemption because they were quickly able to demonstrate ownership.
It’s probably easier to create heavily adorned mash-up than it is to produce a Field Notes notebook. Stripping away the artifice doesn’t always leave something pure. It often creates banality, the simple commodity that’s easy to buy cheaper one click away. […]
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
In its first era of popularity, it was all pop and pulp, but now it seems reserved for the task of adding just the slightest bit of a smirk to extremely straight-faced endeavors: elegant magazines, important books, experimental theater, and $80 ceramic pipes.
I didn’t realise how popular this typeface was until I stumbled across this article and started noticing it in bookshops or books I myself own (Mark Grief’s Against Everything).
It was used on the first cover of James Joyce’s Finnegans Wake and for the credits of Friends. Quite a weird mix.
Speaking of how the model of reality which a technology proposes can end up influencing and changing reality itself, here’s George Dyson:
Their models are no longer models. The search engine is no longer a model of human knowledge, it /is/ human knowledge. What began as a mapping of human meaning now defines human meaning, and has begun to control, rather than simply catalog or index, human thought. No one is at the controls. If enough drivers subscribe to a real-time map, traffic is controlled, with no central model except the traffic itself. The successful social network is no longer a model of the social graph, it is the social graph. This is why it is a winner-take-all game. Governments, with an allegiance to antiquated models and control systems, are being left behind.
Maps make for a good example here. We’re all aware that the mercator projection is an inaccurate model of reality, one which distorts the true size of countries and is skewed in favour of Europe, nonetheless that’s what we use to describe the world, it’s what we think of when we think of a map — it’s the default, almost natural, choice.
The risk here is for a model to become so ingrained that we end up forgetting about the other options we had — or that what we’re using is, in fact, just a model.
The moment is equivalent, perhaps, to the juncture when fish crawled out of the sea and onto land. At the reception desk of a robot-staffed hotel in Japan, sharp-fanged, hairy-chested dinosaurs wearing bellhop hats and bow ties poise their talons at the keyboard; at a pizza restaurant in Multan, Pakistan, bosomy figures on wheels, accessorized with scarves around their necks, deliver food to your table; at a gentlemen’s club in Las Vegas, androids in garters perform pole dances.
The difficult part is not to teach humans to trust robots, but to teach them not to blindly accept them.
The truth is that what the algorithm says, we will do. Once it’s clear that something is convenient for us, we drop any initial resistance. And so software design choices end up becoming our default choices — the places that a map decides to emphasise, the suggested route, the results at the top of the search, the related items, and so on.
These suggestions might even help us — they are, often, convenient. Nonetheless, it’s important to ask why they’re there, to notice which details were tuned down or ignored to favour the default.
Molte delle gesture introdotte da Apple sull’iPhone X — che poi sono la novità principale e ciò che più stupisce: quanto sia fluido e immediato spostarsi da un’app all’altra e interagire con iOS — vengono da webOS, l’OS del 2010 di Palm (purtroppo fallito). Si può ritrovare pure la barra orizzontale che sta in basso allo schermo.
Un documentario sulle persone dietro alle applicazioni, e la cura e dedizione che ci mettono. Qui c’è il trailer, mentre nel video in apertura Neven Mrgan di Panic parla di skeumorfismo.