More continue to flock to Substack, as if the last 10 years taught us nothing:

Expect enclosure; expect a few big winners; expect advertising, with all the attention-hacking that will demand. Expect, also, that writers will con­tinue to mold their work to fit Sub­stack’s par­tic­ular ecology, rather than “merely” use the tools to pursue their inde­pen­dent visions and ambitions. We learned this about plat­forms a long time ago: fol­lowing the old news­paper schematic, they aren’t the printing presses, but rather the assign­ment editors.