Jony Ive, in una conversazione con J.J. Abrams & Brian Grazer di alcune settimane fa:

I think the majority of our manufactured environment is characterized by carelessness… And we have genuinely tried to make products that don’t stand testament to those values, they stand testament to us desperately trying to make the very best product we can because we know someone like J.J. is going to sit down and stare at this screen. He will sense… He won’t be able to articulate it, but we hope that he will sense the care that went into it, and i do believe that we are capable of discerning far more than we are capable of articulating…