Interesting take from Palladium Mag:

Considered frankly, this trend reveals the internet to be a technology of centralization. One of the core functions of the internet is to record material of human interest in digital format. These records span everything from our trivial preferences and financial habits to the most intimate messages we send each other. With adequate analysis, this data can be used to predict user behavior. This information is not made available to us as individuals. Even if it were, it would not be the kind of information we could use. It’s only useful en masse—in other words, only insofar as it makes us legible and visible to centralized institutions. The rise of Amazon, Tencent, Facebook, or Twitter aren’t bugs in the system, but the natural result of its real logic.

But maybe we shouldn’t always look at centralisation as necessarily bad?

In trying to understand and chart a course for the future, we might take inspiration from the centralizing effects of past technology. The printing press reduced the Catholic Church’s control over intellectual institutions. But it also paved the way for the standardization of language and for more direct control by state bureaucracies. Society was vastly more centralized in 1750 than it was in 1400. Through the modern lens, the benefits of the printing press vastly outweigh its costs, suggesting that we may be wrong to fear centralizing technologies in our own time.