Tobias van Schneider:
The only thing that I personally don’t like — I’m not a big fan of the gradient, I do think the gradient is kind of obsolete. The gradient is the most generic thing about the whole branding piece. I’ve seen this gradient so many times and there’s nothing wrong in seeing a thing many times as long as it is not part of your core ingredients of your visual identity. The gradient isn’t really ownable. It isn’t really an ownable element and that’s what the problem is with the gradient.