Johnson Banks: “If it’s ‘out there’, don’t we own it?” Well, it depends. To claim a ‘level of distinctiveness’, it’s usually down to time, and the rule of thumb is seven years. Use a logo for that amount of time, consistently, that people can see and recognise and you begin to establish some ownership of […]

Seth Godin: It’s probably easier to create heavily adorned mash-up than it is to produce a Field Notes notebook. Stripping away the artifice doesn’t always leave something pure. It often creates banality, the simple commodity that’s easy to buy cheaper one click away. […] If Nike announced that they were opening a hotel, you’d have […]