pointerThe rise of the WeWorking class

New York Times:

Thus is the business model of WeWork, recently valued at $47 billion, now only facially about commercial subletting. All its accessories serve to buttress its real product: “office culture” as a service. When people at the company try to explain that culture, they invariably resort to talk of positive energy sources and the obligation to heal the social fabric — a vocabulary traditionally associated with utopian architecture, 1980s academic communitarianism or ayahuasca experimentation. […]

WeWork had contrived its turnkey member culture to make freelancers and entrepreneurs feel as though they worked at Google.

Interesting read on what product WeWork is selling — not mere office space but culture as a service.

I worked from a WeWork for around three years. Although I liked the space and the many perks it offered I wouldn’t say their culture was the best. Or maybe I just didn’t like the pretence of high-fiving each other for working (hustling, in their gergo). Do what you love, hey.