Baekdal ha ben riassunto i miei dubbi con gli Instant Articles di Facebook:

What many publishers don’t seem to understand is that Facebook is incredibly limited in terms of the behavior its audience has. People don’t go to Facebook for news. Instead, people primarily only use Facebook when they are having a quick break. That means that the audience is coming to Facebook without a specific intent. And because there is no specific intent, there is also almost no loyalty.