‘Parlano solo di colori’

James Somers è uno sviluppatore web, che ultimamente ha cominciato ad avere un po’ di dubbi sull’utilità di quello che sta facendo:

I have a friend who’s a mechanical engineer. He used to build airplane engines for General Electric, and now he’s trying to develop a smarter pill bottle to improve compliance for AIDS and cancer patients. He works out of a start-up ‘incubator’, in an office space shared with dozens of web companies. He doesn’t have a lot of patience for them. ‘I’m fucking sick of it,’ he told me, ‘all they talk about is colours.’ […] A lot of the stuff going on just isn’t very ambitious. ‘The thing about the advertising model is that it gets people thinking small, lean,’ wrote Alexis Madrigal in an essay about start-ups in The Atlantic last year. ‘Get four college kids in a room, fuel them with pizza, and see what thing they can crank out that their friends might like. Yay! Great! But you know what? They keep tossing out products that look pretty much like what you’d get if you took a homogenous group of young guys in any other endeavour: Cheap, fun, and about as worldchanging as creating a new variation on beer pong.’