The shows are like watching someone perform the same magic show over and over. Eventually it stops looking like magic.

It’s clear why Apple still hosts these events. They generate buzz for the company’s latest product. But these keynotes were designed by and for Steven P. Jobs, who had a stage presence that Mr. Cook and Mr. Schiller, for all their qualities, do not.

Stessa idea che ho io dei keynote, ultimamente. Non sono noiosi i prodotti presentati; è la presentazione in sé che ha bisogno di essere svecchiata.