The global spread of COVID-19 is affecting every one of us. At Apple, we are people first, and we do what we do with the belief that technology can change lives and the hope that it can be a valuable tool in a moment like this. Teachers are innovating to make remote lessons come alive. Companies are experimenting with new ways to stay productive. And medical experts can diagnose illnesses and reach millions with critical updates in the blink of an eye. We are all adapting and responding in our own way, and Apple wants to continue to play a role in helping individuals and communities emerge stronger.
But this global effort — to protect the most vulnerable, to study this virus, and to care for the sick — requires all of our care, and all of our participation. And I want to update you about the ways in which we are doing our part.
The right call to make. If the government is refusing to act fast in face of evidence (as is the case here in the UK), we need to take responsibility in our hands.
If you are organising something, postpone it. If you run a company and can WFH, enforce it.
The virus is not the main danger, our unprepared medical system and fragile supply chains are. We know and have been told about what works and what doesn’t: there is no excuse at this point to delay action.
The only reason to panic is if everyone is going about as if nothing was happening.