Only 2 out of every 1000 mobile web users ever tap a custom share button—like even once—according to a Moovweb study. We found similarly tiny numbers during our research designing Philly.com and verticals for About.com. That means people are over 11 times more likely to tap a mobile advertisement than a mobile share button for Facebook, Twitter, Pinterest, etc.

A meno che non abbiano raggiunto la pagina tramite un social network: in quel caso sono venti volte più propensi a farne uso.