I think it’s pretty obvious at this point that Apple will never release a new 1 product with the ‘Air’ branding again.

For starters, the words ‘Light’ and ‘Professional’ are no longer a dichotomy, though they were when the original MacBook Air was launched in 2008. For Apple to achieve the the title of ‘World’s Thinnest Notebook’ they had to compromise on performance and expansion slots. It was a very niche and expensive product, only for people with the primary priority of portability. In 2016 – where nearly all products from Apple and competitors are thin and light – Apple’s distinction of ‘Air’ is redundant.

Ci sono due ragioni per cui l’Air ancora esiste: costo (è il laptop Apple più accessibile) e il fatto che i nuovi MacBook piccoli e leggerissimi siano anche estremamente limitanti — per ora, esattamente come lo fu l’Air nei primi due anni d’esistenza. Nel momento in cui questi miglioreranno, l’Air molto probabilmente se ne andrà.

Il MacBook Pro è oggi quasi leggero e portatile quanto l’Air, mentre i nuovi MacBook diventeranno il nuovo Air.