The war against ad blockers didn’t start when users began using the software. It started when online outlets refused to understand that content is advertising and advertising is content, and if any part of that equation is bad, the whole thing falls apart. There’s a reason why users use ad blockers after all: many online ads suck harder than a vacuum cleaner looking for love. But they don’t have to. Everyone has their stories about ads they have liked or loved. Some readers will always block ads, but not most of them. If ads were good and fun, they wouldn’t need to be blocked and users wouldn’t want to block them.