pointerAmazon Echo?

Come Dustin Curtis, mi sfugge il senso del perché Amazon abbia fatto Echo (o uno smartphone, mesi fa):

There is simply no rational explanation for its products. The only thing I can come up with is this: Amazon continues to make hardware because it doesn’t know that it sucks, and it has a fundamentally flawed understanding of media. With Amazon.com, it can heavily and successfully promote and sell its products, giving it false indicators of success.