pointerLa nuova strategia di Amazon

Forse per la prima volta, per il suo nuovo smartphone Amazon ha adottato una strategia nel prezzo che non punta al ribasso: il Fire non è competitivo nel costo, ma Amazon spera che lo sia per funzioni.

Scrive Dan Frommer:

Instead, Amazon has taken a somewhat surprising, more conservative path, hoping its unique features—a 3D interface, Prime media, free unlimited cloud storage, and Firefly product-recognition software—will sell enough Fire Phones on their own.

This may prove to be a better strategy in the long run: pushing the Amazon platform as an equal to Apple’s iOS and Google’s Android, instead of trying to be a cheap player in an industry that’s already getting commoditized on the low end. But it’s perhaps a tougher sell today than if this intriguing new phone were also competitive on price.