Alcuni suggerimenti su come ridare un’identità, visione e strategia a BlackBerry:
When I started thinking about what I would change if I were in charge of BlackBerry, I naturally went and looked at the company’s products. What I saw really bothered me. There are 16 phones! And only 4 of which are running BlackBerry 10, not to mention a ridiculous number of other products, some of which I’ve never even heard of. […] There is so much stuff on the BlackBerry homepage that you can practically see the confused faces of thousands of would-be customers. I mean, there is a tab on the site called ‘Apps & Media’ that is right next to a completely separate tab called ‘Software’. What!?