Dentro un Apple Store

McSweeney’s ha uno dei migliori articoli mai scritti sugli Apple Store. Un dipendente — rimasto anonimo, per ovvie ragioni — ha raccontato cosa significa lavorarci: era già successo diverse volte in passato, ma mai era stato descritto così bene.

Louis CK has a great bit on smartphones where he points out how absurd people are about technology. They freak out over trivial, two-second inconveniences, and completely ignore the absolute miracle that their smartphone works at all.

This is the dilemma of working for a technology company that is also perceived as a luxury brand: We attract clients who understand that we provide the latest and shiniest things that they must have, while at the same time they have no idea whatsoever how to use them.